Bateelcoffee
A reason behind every post.
A full content strategy built on Maslow’s hierarchy, linking each content type to a real customer need.
03 / 10
03
Content Strategy
Every post starts with research.
Monthly Content PlansAudience TargetingTrend ResearchContent CalendarsContent PillarsPerformance Review
01
Research first.
Competitors and trends before any idea.
02
Hook in three seconds.
If the start doesn’t stop the scroll, nothing else matters.
03
Built to sell.
Every plan ties back to a business goal.
Director’s notesMaidan Al-Sham
The problem
Every month needs a plan.
My move
I turned competitor and trend research into a monthly calendar.
The result
Each video is aimed at a clear audience.